We all are aware that the world is quickly moving from traditional to the digital way of functioning. While thinking of the importance of Digital Marketing, the most noticeable benefit is its ability to engage with multiple customers without using call center services.
From an upcoming startup to an established enterprise, digital marketing is playing a pivotal role in creating new customers and most importantly, retaining them for the long-term.
Components of Digital Marketing strategies:
Digital Marketing is taking a vital role in today’s world. The Internet has changed the nature of the marketing environment. The good news is that web-based technologies can give you the right access to your forums.
Components of Digital Marketing:
Search Engine Optimization(SEO):
The increased visibility which results from a properly well-thought-out SEO optimization campaign boosts your website’s ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales.
Our search engine optimization process can be described as below:
- Link Building
- Directory Submission
- Article Submission
- Product Directory Submission
- Social Book Marking Services
- Press Release
- Optimizing Title Tags, Meta Tags, Meta Description
- Optimization Site Directory and Structure, Navigation
- Content Optimization
- Creating of New Optimized Pages
- Image Optimization
- Preparing a detailed SEO strategy.
- Basic Keyword Research and identification
- Competitors analysis and report preparation
- XML Sitemap
- Website Traffic Analysis
SEM (Search Engine Marketing) Advertising:
- PPC Ads for Branding & Traffic
- Social Media Ads including Facebook, Instagram, Twitter
What is PPC / CPC?
Pay-Per-Click / Cost-Per-Click is where an advertiser pays for their copy/advertisement, Ad, to appear when you search your keywords on the search engine (Google). A simple and effective way of getting almost instant traffic is by paying for it. When our clients ask us to define Pay-Per-Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.
Social Media Marketing:
Social Media Marketing is a major marketing part nowadays. You can quickly start marketing for your popular product, brand. You can directly communicate with your customer. You can manage your business or brand without a website.
Major social media components are as follows:
Why do you think Content Marketing is important for your business:
If you have a successful e-commerce website, you know that the conversions are the key to survival. Content marketing can increase your conversion rate by almost six times! Content marketing is a major part of your website / Business. The content you prepare for your business is taking a lead role to interact with people.
The average conversion rate with content marketing is 2.9% as compared to only 0.5% for website who are not using content.
Currently, email marketing is a major part of Digital Marketing. Nearly 60% of companies use email marketing to connect with their potential customer. Through email marketing, you can directly produce offers to the customer.